Why trusting your cousin’s SEO advice isn’t enough: Finding the real Shopify pros in Manchester
Choosing the right Shopify SEO agency can be a make-or-break decision for your eCommerce business.
In a highly competitive market like Manchester, having a strong online presence is essential, and SEO plays a critical role in ensuring your Shopify store ranks well in search engines.
However, not all SEO agencies are created equal.
The wrong choice can lead to wasted resources, poor results, and a significant setback for your business. That’s why it’s crucial to carefully consider which agency you partner with.
The best Shopify SEO agency in Manchester will not only understand the intricacies of SEO but also possess deep knowledge of the Shopify platform.
They should have a proven track record of delivering results for clients, a strong reputation backed by positive reviews, and a clear strategy tailored to your specific business needs.
TL;DR
- Experience and expertise: Look for agencies with a proven track record in Shopify SEO, specifically in Manchester.
- Client reviews: Trustpilot and other review platforms are great places to gauge an agency’s reputation.
- Transparent strategies: Ensure the agency can clearly explain their SEO approach and how it will benefit your business.
- Communication: Effective communication and regular updates are key to a successful partnership.
Top 3 Shopify SEO agencies in Manchester
Based on Trustpilot reviews and other customer feedback, here are three of the best Shopify SEO agencies in Manchester:
1. Exposure Ninja
Exposure Ninja is a highly rated digital marketing agency with a strong focus on SEO for eCommerce platforms, including Shopify.
Their team of experts is known for delivering significant improvements in search engine rankings and driving organic traffic.
They have a 4.8-star rating on Trustpilot, with clients praising their professionalism, clear communication, and consistent results.
2. The SEO Works
The SEO Works is another top-rated agency specializing in SEO for Shopify stores.
They have extensive experience working with businesses in Manchester and beyond, helping them achieve top rankings in Google.
Their 4.7-star rating on Trustpilot reflects their commitment to customer satisfaction, with many clients highlighting their thorough approach and effective strategies.
3. Custard Online Marketing
Custard Online Marketing is a Manchester-based agency with a strong reputation for delivering effective SEO services tailored to eCommerce businesses.
With a 4.6-star rating on Trustpilot, Custard is known for its personalized approach and ability to adapt strategies to meet specific business needs.
Clients appreciate their in-depth knowledge of Shopify SEO and their dedication to achieving measurable results.
What to look for in the best Shopify SEO agency in Manchester
When selecting the best Shopify SEO agency in Manchester, there are several key factors to consider.
The right agency will not only have the technical expertise to optimize your Shopify store for search engines but also the experience and understanding of your business goals to deliver long-term success.
Experience and expertise
The first thing to consider when choosing a Shopify SEO agency is their experience and expertise.
The best Shopify SEO agency in Manchester should have a proven track record of working with Shopify stores and a deep understanding of how to optimize the platform for search engines.
Look for an agency with case studies or examples of previous work that demonstrate their ability to improve search engine rankings, drive organic traffic, and increase sales for Shopify stores.
Experience in the Manchester market is also crucial. Local knowledge can give an agency an edge in understanding the competitive landscape and tailoring strategies that resonate with your target audience.
Ask potential agencies about their experience working with businesses in Manchester and their familiarity with local SEO practices.
Client reviews and testimonials
One of the most reliable ways to assess the quality of a Shopify SEO agency is by looking at client reviews and testimonials.
Trustpilot is an excellent resource for this, as it provides honest feedback from real clients.
The best Shopify SEO agency in Manchester will have consistently positive reviews, highlighting their ability to deliver results, communicate effectively, and provide excellent customer service.
In addition to Trustpilot, consider checking Google reviews, case studies on the agency’s website, and asking for client references.
A reputable agency will be happy to provide references from previous clients who can speak to their experience and the outcomes they achieved.
Transparency and communication
Transparency is essential in any business relationship, and SEO is no exception.
The best Shopify SEO agency in Manchester should be able to clearly explain their strategies, how they plan to implement them, and the expected outcomes.
Avoid agencies that use jargon or are vague about their methods—this could be a red flag for unethical practices like black-hat SEO, which can harm your site in the long run.
Effective communication is also key.
The agency should provide regular updates on progress, including detailed reports on keyword rankings, traffic, and other important metrics.
They should also be open to discussing any changes in strategy or addressing any concerns you may have.
Customized strategies
Every business is unique, and a one-size-fits-all approach to SEO rarely delivers the best results.
The best Shopify SEO agency in Manchester will take the time to understand your business, your goals, and your target audience.
They should be able to create a customized SEO strategy that aligns with your specific needs, whether that’s focusing on local SEO, optimizing for mobile users, or improving conversion rates.
During your initial consultations, ask how the agency plans to tailor their approach to your business.
Look for an agency that demonstrates a deep understanding of your industry and can articulate how their strategies will drive growth for your Shopify store.
Technical SEO expertise
Technical SEO is a critical component of any successful Shopify SEO strategy.
The best Shopify SEO agency in Manchester should have strong technical SEO expertise, including optimizing site speed, fixing crawl errors, ensuring mobile-friendliness, and implementing structured data.
These elements are crucial for ensuring that search engines can easily crawl and index your site, leading to better rankings and more visibility.
Ask potential agencies about their approach to technical SEO and how they plan to address any issues on your Shopify site.
A knowledgeable agency will be able to conduct a comprehensive audit of your site and provide a detailed plan for improving its technical aspects.
Focus on content and link-building
Content and link-building are two of the most important factors in SEO.
The best Shopify SEO agency in Manchester should have a strong focus on creating high-quality, relevant content that appeals to both search engines and your target audience.
This includes optimizing product descriptions, blog posts, and other site content with the right keywords and engaging, informative copy.
Link-building is equally important.
A good agency will have a strategy for acquiring high-quality backlinks from reputable sites, which can significantly boost your search engine rankings.
Ask potential agencies about their approach to content creation and link-building, and look for one that prioritizes quality over quantity.
Reporting and analytics
To gauge the success of your SEO efforts, you need regular, detailed reports on key metrics like keyword rankings, organic traffic, and conversion rates.
The best Shopify SEO agency in Manchester will provide comprehensive reporting that not only shows the data but also interprets it, helping you understand what’s working and where there’s room for improvement.
Ask potential agencies what kind of reports they provide and how often.
Ideally, you should receive monthly reports with clear explanations of the data and actionable insights for ongoing optimization.
Pricing and ROI
While cost is always a consideration, it shouldn’t be the sole factor in choosing an SEO agency.
The best Shopify SEO agency in Manchester will offer pricing that reflects the quality of their services and the expected return on investment (ROI).
Be wary of agencies that promise quick fixes or guaranteed rankings for a low price—effective SEO takes time and effort.
Instead, focus on the value the agency can provide.
A slightly higher upfront cost might be worth it if the agency can deliver sustainable results that drive significant growth for your business.
During your discussions with potential agencies, ask about their pricing structure and how they measure ROI.
Questions to ask a potential Shopify SEO agency
Before making your final decision, it’s important to ask potential agencies the right questions to ensure they’re the best fit for your business. Here are some key questions to consider:
- What experience do you have with Shopify SEO? Look for specific examples of previous work with Shopify stores, including case studies or testimonials.
- How do you stay up-to-date with the latest SEO trends? SEO is constantly evolving, so it’s important to work with an agency that stays informed about the latest best practices.
- Can you provide references from previous clients? Speaking directly with past clients can give you valuable insights into the agency’s effectiveness and reliability.
- What is your approach to keyword research? Effective keyword research is the foundation of any successful SEO strategy, so it’s important to understand how the agency identifies and targets the right keywords.
- How do you measure success? Ask about the metrics they track and how they report on progress. A good agency will have clear, measurable goals for your SEO campaign.
- What is your approach to link-building? Link-building is a crucial part of SEO, so it’s important to understand how the agency plans to acquire high-quality backlinks for your site.
- How do you handle communication and reporting? Ensure that the agency provides regular updates and is open to communication throughout the campaign.
Choosing the best Shopify SEO agency in Manchester
Selecting the best Shopify SEO agency in Manchester is a critical decision that can have a significant impact on your business’s online success.
By carefully considering factors like experience, client reviews, transparency, and technical expertise, you can find an agency that will help your Shopify store achieve top search engine rankings and drive sustained growth.
Remember, the best Shopify SEO agency in Manchester will be a partner that understands your business, communicates effectively, and delivers measurable results.
Take the time to research and ask the right questions, and you’ll be well on your way to finding the perfect agency to elevate your eCommerce business.